Agrell Architectural Carving is excited to announce the launch of a made-to-order product line, sold online through our sister company, Astor & Mallet. Visit the store at www.astorandmallet.com.
Here’s our press release:
PREMIER CUSTOM WOODCARVING COMPANY LAUNCHES MADE-TO-ORDER PRODUCT LINE
April 28, 2015—Now all your clients have access to the finest-quality hand-carved ornamentation they deserve.
Astor & Mallet is a new ecommerce venture that provides the finest-quality hand-carved ornamental woodwork to architects, designers, contractors, cabinet shops, furniture makers, carpenters, and homeowners. The product line is available though an easy-to-use, mobile-friendly website at www.astorandmallet.com.
Astor & Mallet is a sister company of Agrell Architectural Carving, a premier woodcarving company with almost 40 years in the industry. With Astor & Mallet, you have the opportunity to bypass the custom process and acquire hand-carved ornamentation at an affordable cost.
“Other companies may claim their products are hand-carved, but that’s rarely the case,” says Agrell Architectural Carving’s general manager, David Agrell, who is leading the launch of Astor & Mallet. “Typically, machines to do the bulk of the work and then the piece is sometimes cleaned up by hand. It never looks right. We invite you to compare the quality of their products with ours.”
All products are made-to-order with an expected lead time of no more than 10 weeks. Because of this model, Astor & Mallet can offer products in virtually any size—a benefit unheard of with CNC-produced woodcarving. The company can also expand its product line faster as it creates more designs.
“We never use machines to carve our products, and never will,” says Agrell Architectural Carving CEO Ian Agrell. “From start to finish, we use the same hand tools and techniques handed down through generations of artisans. Why? Because only hand-carving produces the crisp detail, elaborate undercutting, and organic flow that discerning clients expect.”
During a soft-launch period, Astor & Mallet will offer an extensive collection of hand-carved mouldings, with prices starting at $21 per foot. Then, in the coming weeks and months, it’ll add appliqués, capitals, corbels, finials, panels, and furniture parts. You’ll be able to browse our store and mix-and-match products to create works of art that exist as integral parts your or your client’s luxury residence, office, yacht, or place of worship.
For more information, visit www.astorandmallet.com or email email@example.com.